EPISODE 344 of the Moms Do Business Different Podcast (on any platform)

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Are You Doing All the Right Things But Not Seeing Sales? Here’s What to Change

If you’re creating content, showing up consistently, and giving value—but still not seeing sales—this is the sales shift to increase income you need to make to see results immediately.

Shift Your Conversations to Problem-Solving (Even If You’re Not the Solution)

Think of yourself as the doctor of your industry. When a patient visits a doctor, they describe their symptoms, and the doctor asks a few questions to diagnose the issue. Then, the doctor either prescribes a solution or refers the patient to a specialist who can better address their needs.

You need to approach sales the same way. When potential clients come to you with a problem, ask thoughtful questions to understand their needs. Then, either offer your service or refer them to the right person. This shift establishes trust, positions you as an expert, and ultimately leads to more referrals and sales.

Why Referring Clients Elsewhere Can Increase Your Sales

Many mompreneurs fall into the trap of focusing solely on making the sale. But the most successful business owners prioritize serving and nurturing their audience over immediate transactions.

When you refer someone to another expert, you build credibility and integrity. People remember you as someone who genuinely cares about their success, making them more likely to return to you when they do need your services—or refer others your way.

How to Qualify Your Leads Like a Pro

Not everyone who reaches out is a perfect fit for your offer. Instead of forcing a sale, focus on asking the right questions to determine if your service truly aligns with their needs. This strategy eliminates the desperate energy that repels potential clients and ensures you’re working with people who will get the best results from your offer.

Inside the $CHMONEY Mama Collective, I teach how to ask qualifying questions to identify if someone is the right fit. When you master this skill, you’ll:

• Sell effortlessly to the right clients.
• Convert higher-quality leads.
• Get more referrals from people you’ve helped.

Sales Conversations Shouldn’t Feel Like a High-Pressure Pitch

Many mompreneurs struggle with selling because they associate it with being pushy or manipulative. But sales conversations should feel natural, like discovering a solution for someone’s problem.

When talking to potential clients, shift your focus from “How can I sell?” to “What is their problem, and what’s the best solution for them?” This mindset makes conversations more engaging and removes the pressure from both you and the prospect.

Ditch Desperate Energy & Trust the Process with an Anchor Verse

When sales slow down, it’s easy to feel desperate. Maybe you need to cover a bill, or it’s been a while since your last client signed on. But desperation repels sales. Clients can sense when someone is trying too hard to close a deal, and it turns them away.

Instead of leaning into desperation, anchor yourself in faith. Create an anchor verse for yourself.

My go-to verse is Matthew 6:34:

“Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.”

This verse reminds me to trust that God will provide, helping me stay calm and present during sales conversations.

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Conclusion – Being a Resource Is the Ultimate Sales Strategy

People want to buy from someone they trust. When you become a go-to resource, you build long-term relationships that lead to consistent sales.

So, the next time you’re in a sales conversation, prioritize problem-solving over pitching. Ask questions, listen carefully, and guide potential clients to the best solution—even if it’s not your offer. Over time, you will see that this sales shift to increase your income will take your sales from inconsistent to 2x quarter after quarter and make your business more sustainable.

Ready to dive deeper into each of these steps? Grab the How to sign your next 10 clients organically, even if you only have 5 hours per week Guide to get a structured breakdown and start implementing these tips today.

For more insights, tune into the full episode and don’t forget to follow us on Instagram at @momsdobusinessdifferent for daily tips on scaling your business with intention!

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