How to Position Your Offer to Sell Out Immediately | 3 Steps of Offer Positioning
CLICK HERE TO LISTEN TO EPISODE 351 ON YOUR FAVE PLATFORM and on iTunes
You’ve done the “work” — your coaching or service-based offer is legit. You’ve got the calls. The curriculum. The client wins.
But still… crickets.
No sales. No DMs. Just vibes.
If that’s you, I want you to know this: your offer isn’t the problem. The positioning is.
In this post, I’ll show you how to position your offer to sell out without changing your price, deliverables, or needing to add 14 new bonuses. We’re ditching the fluff and finally getting seen (and paid) for the real transformation you offer.
Table of Contents
What Is Offer Positioning?
Offer positioning is how you describe, frame, and present your offer in a way that makes it feel like the only and obvious choice for your ideal client.
It’s not about throwing in more calls or lowering the price, it’s about showing someone why this offer matters to them right now.
When your offer isn’t positioned well, people scroll past, say “this sounds cute” and keep moving. When your offer is positioned well, people click, DM, and buy – because they clearly see how it solves a problem they care about.
Why You’re Not Selling Out Your Offers
Here’s what most entrepreneurs (especially moms like us) get wrong:
- You’re leading with features, not the future you’re creating
- You’re talking about the container, not the transformation
- You’re focusing on how you do it, not on how they change from it
Let’s say your offer includes a workbook, weekly calls, and access to a private community.
Cute. But your buyer is asking:
“What does that do for me?”
If you want to position your offer to sell out, you have to go from: Deliverables → Desires
How to Position Your Offer to Sell Out
Let’s fix this in 3 simple steps:
1. Lead with the Desired Outcome
Start with the end. What life change happens when someone finishes your offer?
✅ Instead of: “12-week coaching program with Voxer support”
✨ Say: “Finally land consistent clients without cold pitching in just 5 hours a week.”
You can still explain what’s inside… after you’ve made it clear what they’re getting.
2. Speak Their Current Struggle
Positioning isn’t about sounding smart, it’s about being understood.
Your potential buyer is overwhelmed, tired, and time-starved. They don’t want “frameworks.” They want peace, progress, and results.
Use their language. Reflect back what they’re saying.
✅ “You’re doing all the right things but still not getting sales. Let’s fix that.”
3. Make the Transformation the Star
Everything else is supporting cast.
Instead of highlighting your process, highlight what it unlocks.
Examples:
- “You’ll go from ghosted to fully booked, without adding more to your plate.”
- “Finally understand how to market yourself in a way that gets a yes.”
You’re not selling coaching. You’re selling confidence, momentum, and results.
Honorable Mention: An Offer Positioning Mistake
Most people hide their transformation in the fine print.
They say all the “right things” but the actual outcome is buried at the bottom of the page. That’s a conversion killer.
If someone has to think about what they’re going to get… they’re out.
Instead, say it plainly, early, and often.
Don’t lead with what they’ll do.
Lead with who they’ll become.
Conclusion: Ready to Simplify Your Sales?
If this blog/podcast episode helped you realize that your offer doesn’t need a total overhaul… just a shift in how you talk about it, then I’ve got something for you:
🎯 Download the Bare Minimum Sales Blueprint
Inside, I show you the exact system I use to get clients in just 5 hours a week — no launch, no cold pitching, no hustle.
You’ll learn:
How to fix your funnel without adding more
What to say in your content to actually convert
How to position your offer to sell out (even if you’ve got kids running wild)
Here’s what to do next:
- Download the Bare Minimum Sales Blueprint – it walks you through all 3 steps in detail.
- Join $CHMONEY Mama – my sales system course for moms who want peace + profit.
- Start building your one offer, one funnel, and one workflow.
Your business should support your life, not take over it.
Let’s make it peaceful, simple, and wildly profitable.
➡️ Want help building your own simple sales system?
Grab my Bare Minimum Sales Blueprint here and start converting the content you’re already creating.
If you’re ready to build a peaceful, profitable business God’s way, join me inside the $CHMONEY Mama Collective for step-by-step systems to generate leads, close clients, and build sustainable success.
Ready to get your sales flowing? Let’s grow by 100 leads and 10 clients EVERY 90 DAYS together!
For more insights, tune into the full episode and don’t forget to follow us on Instagram at @momsdobusinessdifferent for daily tips on scaling your business with intention!
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